I’ve been working with Facebook Pages for branding and marketing, and I’ve noticed that some Pages have large follower counts but very little interaction on their posts. At first, the numbers look impressive, but once you scroll through the content, something feels off. This made me think more seriously about how fake or inactive followers affect brand trust.
What I want to understand is why fake followers damage brand trust on Facebook specifically. Is it because users notice the engagement mismatch, or because Facebook itself treats Pages differently when followers don’t interact? I’m also curious how this impacts potential customers, partners, or advertisers who are evaluating a brand’s credibility.
Rather than focusing on penalties or algorithms alone, I want a clear explanation of the trust side of the issue—how fake followers change perception and why that can hurt brands in the long run.
