Before partnering with Facebook Pages, creators, or public profiles, many businesses want to make sure the audience is real and relevant. I’ve heard that brands don’t just look at follower numbers anymore, but I’m not clear on what they actually check behind the scenes.
How do businesses verify audience authenticity on Facebook before starting a collaboration? Do they rely on internal tools, third-party analytics, or manual reviews? I’m also curious about what specific red flags might cause a brand to hesitate or reject a partnership. Understanding this process would help explain how businesses protect their budgets and avoid ineffective campaigns.
