I’ve noticed that brands are becoming much more careful when choosing influencers or partner accounts on Instagram. Beyond follower count, they seem to look deeper into engagement quality and audience authenticity. This made me curious about how brands actually detect fake followers.
I want to understand what signals brands pay attention to when reviewing an Instagram account. Do they rely on third-party tools, manual checks, or engagement patterns? I’m also interested in whether fake followers are easy to spot or if brands focus more on overall account behavior rather than individual followers.
Basically, how do brands detect fake followers on Instagram in real-world situations, and what factors matter most when deciding whether an account is credible enough for collaboration?