As TikTok becomes one of the most important platforms for influencer marketing, brands are becoming increasingly cautious about who they work with. While follower count used to be the main benchmark, today it’s no longer enough. Many creators grow rapidly, but not all growth is organic. Fake followers, bots, and low-quality audiences can seriously impact campaign results.
This raises an important question: before signing influencer deals, do brands actually verify TikTok audience authenticity? If so, how deep does this verification go, and what signals raise red flags? For creators and agencies alike, understanding these checks is critical—not only to avoid losing partnerships, but also to build long-term credibility in a highly competitive creator economy.