Is Buying Twitter Followers Against X’s Updated Rules?

Yes — buying followers generally goes against X’s rules on authenticity and platform manipulation. According to X’s official authenticity policy, the platform prohibits inauthentic activity that manipulates metrics or the user experience. This includes artificially inflating follower counts, creating fake accounts, or engaging in coordinated inauthentic behavior that misrepresents influence or popularity. 

While X’s public rules don’t always spell out “you may not buy followers” in a single list, they do explicitly ban behaviors that follower-buying services typically involve — such as fake accounts, bot networks, and automation intended to manipulate platform signals. When those behaviors are detected, X may remove inauthentic accounts, limit distribution, or take enforcement actions on the affected accounts. 

In practice, buying followers is treated as part of a broader category of platform spam and manipulation, and it’s clearly outside the spirit of X’s authenticity guidelines.