I’ve noticed that on X (formerly Twitter), some accounts with a large number of followers still struggle to get impressions, while others with smaller audiences perform much better. I’ve heard that bot followers can interfere with X’s recommendation system, but I don’t fully understand how that happens.
How exactly do bot or inactive followers confuse X’s algorithm? Do they affect how posts are ranked in timelines, replies, or the “For You” feed? I’m especially curious whether having a high percentage of non-engaging followers sends misleading signals to the system and changes how content is distributed. Understanding this would help clarify why follower count alone doesn’t always translate into reach on X.
