I’m helping manage a business account on Twitter (X), and we’re trying to grow our presence in a competitive industry. I’ve noticed that some brands have very large follower counts but surprisingly low engagement on their posts. This made me wonder whether having an inflated follower count actually helps or hurts a business in the long run.
From a branding and marketing perspective, I want to understand why businesses should avoid inflated follower counts on Twitter. Is it mainly about credibility, or does it affect visibility, analytics, or partnerships as well? I’m also curious whether Twitter’s algorithm reacts differently to business accounts compared to personal ones when engagement doesn’t match follower size.
Ultimately, I want a realistic explanation of the risks for businesses—not dramatic warnings, but practical reasons why inflated follower numbers might be a disadvantage instead of an asset.
