When brands work with influencers, agencies often run audits to verify audience quality before approving collaborations. I’ve heard that these audits can reveal fake or low-quality followers, but the process behind it isn’t very clear to me.
How do agencies actually identify fake followers during an influencer audit? What specific data points or patterns raise red flags? Are they only looking at follower counts, or do they analyze engagement behavior, growth history, and audience demographics as well?
I want to understand how professional audits work, especially what separates a “healthy-looking” account from one that appears inflated or unreliable from a brand’s perspective.
